The Best Business Strategy in 2026? Be More Yourself | A Conversation with Jen Fish

In this episode of Gift-Led, I’m joined by web designer Jen Fish to talk about why being yourself is good for business.

Jen shares her journey from the corporate world to yoga, coaching, and eventually web design, and we talk about what happens when you build a career around the work that actually fits who you are.

We get into personal branding, creating a website that feels like you, why vague wellness marketing is losing its effectiveness, and the importance of making it incredibly clear what you do and how you help people.

We also talk about pricing transparency, websites that actually convert, building a business around your season of life, and why yoga teachers and wellness professionals don’t need to fit a particular mold to be successful.

You can find Jen:

Website: thefreespiritedwoman.com

Instagram: @theejenfish

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